Snapchat has been adding more tools for influencers to build audiences, most recently launching individual creator subscriptions. An awards show seems to be part of that same agenda, spotlighting popular personalities from many different fields. There will be Snappys handed out for categories such as Spotlight MVP, Best Storyteller and Breakout Creator of the Year, plus awards for collaboration, cultural impact and success in single subjects.
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And their efforts appear to have worked - Temperley London is back on the LFW schedule after a seven-year break, as is Joseph after nine years away, who will be presenting under new creative director Mario Arena.
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